Deployed podcast artwork — robot in a green-lit warehouse environment

Deployed

Where Physical AI Gets Real

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01

Demos Don’t Ship. Our Guests Do.

Every guest on Deployed has built, scaled, or funded automation in production — from Amazon’s robotics operation to the next wave of Physical AI companies. No pundits. No product pitches. Just the people who know what happens after the demo.

02

The Gap Nobody Talks About

The distance between a robot working in a lab and a robot working in a warehouse is where most companies stall. Deployed lives in that gap: the real ROI math, the deployment failures, and the lessons that never make the press release.

03

For Builders, Operators, and Investors

Whether you’re deploying robots in a hospital or a warehouse floor, evaluating automation for your facilities, or allocating capital to Physical AI: this is the conversation the industry has behind closed doors, now in the open.

9:41
Deployed show cover

Jeff Wilke on Scaling Amazon Robotics

Deployed — Ep 1

12:47-23:33

Most robotics demos never ship.
Deployed is about the ones that do.

Host Brad Porter, former VP of Amazon Robotics and now Founder and CEO of Collaborative Robotics (Cobot), talks with the builders, operators, and investors who saw the Physical AI wave coming years before it became a buzzword. Guests include leaders like Jeff Wilke, Alfred Lin, Bilal Zuberi, and Ross Fubini and more who scaled Amazon's robotics and automation systems, funded the earliest deep-tech startups, and backed the next generation of robotics and enterprise AI.

Each episode digs into the hard questions: what it takes to move robots from demo to production, where automation actually delivers ROI, and how the next wave of Physical AI will reshape real industries.

New episode every 2 weeks

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